nuggnotes the damirdjian brothers part 2: fidel’s-a legacy in the making
from beirut to the underground: shant “fidel hydro” returned from beirut in 2010 & dove into la’s legacy market, learning cultivation daily at his brothers’ hydro store in santa clarita.
mastering the craft: by the early 2010s, @fidelsworldwide was growing elite strains like madmen og & la confidential, introducing pesticide charts for safer, cleaner grows.
birth of a brand: in 2017, he rebranded to “fidel’s,” managing everything from cultivation to packaging-investing in printers to ensure brand control.
the hash hole is born: a 2018 visit to @spannabis_official inspired by a donut from @traveltheworldforterps, fidel created his own version “hash hole”-a premium joint with a hash rosin core that redefined infused flower.
going legal: partnering w/ @khunjosh80 @natura_lifescience, fidel scaled into ca’s rec market-expanding cultivation, manufacturing, & distro while preserving his legacy roots.
takeover: fidel coined the term “hash hole” & pushed it mainstream-by 2021 @fidelsworldwide rolls were retailing up to $120, igniting a new category & a wave of imitators.
self-funded empire: in 2022, fidel built an 800-light adelanto facility without investors. his products hit @cookiessf & @stiiizy soon after.
breeder’s touch: by 2019 @fidelsworldwide launched fidel’s seed co. standout = runtz mintz (candy-gas resin beast built 4 hash). then came kmz (kush mints x zkittlez), which took 1st the transbaychallenge by @jimidevine2.0. drops like peaches n kush, tropicana grape cake & garlic grapes proved he wasn’t just rolling-he was breeding.
collab engine culture: fidel took hash holes global-from cookies x fidel’s to @champelli & marathon * @blumoneyexotics the carrots box (flower, rosin, crocs jibbitz, 3d carrot) blurred fashion & art; @spannabis_official & @product_earth turned drops into events. @aaronkkai @carrotsbyanwarcarrots
legacy locked in: @fidelsworldwide rise-alongside serge & @aram_gnb-brought true legacy to legal, pushing global cannabis culture forward.
